Sustainability in the beauty industry is not just about recycled plastic initiatives. However, this is usually where the conversation begins and ends, with less thought and action about how to minimize the mass consumption of nearly 120 billion units of packaging from single-use plastics, sample sachets, and complex packaging designs.
Over consumption is a difficult topic to discuss since the idea of your customers consuming less directly translates into selling less and a drop in revenue.
However, this doesn’t have to be the case if we can shift our view on how we care for the skin. We can begin with prioritizing treatments that focus on the function of the skin, thereby increasing the results of the products we recommend. This simple shift reduces the need for our clients to search for and invest in a multitude of products that often don’t work and end up in a landfill.
Caring for the inner function of the skin is a sustainable solution that provides an opportunity to expand your service menu with results-driven treatments, customized enhancements and educational opportunities that spur loyalty and support your client’s overall health and well-being.
Click here to read the full article written by Cecily Braden.